Throughout the years, Specialized has built a bicycle brand that is synonymous with quality and innovation. Keep in mind – these are the bikes that world champions use to, well, win world championships.
Once we moved passed the awe of the opportunity, we quickly got to work with the Specialized team to create a home online for their first retail store. Our primary goal was to create an on-brand user experience that felt as aerodynamic and streamlined as the products they sell. Below are some of the key features of the development.