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July 16, 2019

How to Drive Traffic to Your Website

Tried sharing your link on social media? Stuffing your text with keywords? Asking your friends to give the page a shoutout? We’ve all been there. Getting users to click on your page can be tough. Oftentimes we might even be breaking some rules unknowingly. To avoid that, let’s talk about some traffic-boosting methods. 

Unique Content 

There is no easy way out of this one. The more unique and interesting your content is, the more interested your audience (and Google) will be. You may have heard of the trick to bombard your page with keywords – big no-no. Although you should definitely have relevant keywords sprinkled across your page, overdoing it can cause more damage than anything else. Google’s algorithms are savvy to this and don’t take kindly to tomfoolery. Your job is to create quality content for your desired end-user, Google’s job is to deliver the most relevant results.

Social Media

It is always a good idea to share your website on your social platforms. If you’re anything like I was in the beginning, you are probably telling yourself: “I don’t want my friends thinking I want to make money off of them!”. A way around that is creating user-generated content, something I explained in our previous post. More specific methods include redirecting posts about contests or giveaways to your website, posting promotions and of course, putting your website link in the “Bio” section.

Videos

Would you rather read an article or watch a video? Your answer probably matches your audience’s. Not only do many users prefer videos to text marketing, but posting videos on your site would also help you cross-promote your material while giving you a nice boost in organic search rankings.

“It’s no secret that Google owns YouTube, uploading video content to YouTube will get you noticed way more in search results.”

Steve Conca 


These tips should get you on your way, but remember: nothing increases traffic like a good product. If you are focusing more on increasing conversions than improving what got you here in the first place, rethink your priorities. 

June 10, 2019

How Data Can Save Your Business

A World of Data

My friend, you should have clicked on this link ages ago. Running a company in today’s day without analyzing incoming data goes hand in hand with gambling in the deepest corners of Caesars Palace in Vegas.

While there are experienced owners that intuitively feel where their market is going, it is difficult for them to have a hunch about exactly where their website traffic is coming from, or what age group buyers belong to. A failed startup owner confesses:

“We didn’t spend enough time talking with customers and were rolling out features that I thought were great, but we didn’t gather enough input from clients. We didn’t realize it until it was too late” (“The Top 20 Reasons”).

What Can Data Do For You?

Leveraging data analysis tools can answer questions like: “What do my returning buyers have in common?”, “What keywords lead the most clients to my site?” or “What is my profit in terms of each product?”. The same software can generate graphs that visually explain business metrics like  your average order value, gross profit over time and any key performance indicators that you have set for your business. These annual, seasonal or even daily reports can take your hand and slowly lead you out of the casino and into broad daylight.

Analyzing data can lead you toward pushing advertisements in one area more than another, or designing a new product based on your current buyers’ preferences. With informed decisions like these, you can really only increase profit and take your business to the next level.  A couple of months into the process, you might even find it easier to fall asleep knowing that you have a more stable way of supporting your family.

If you are wondering whether or not you have been asking yourself the right questions, follow the link to our survey: “How Data Savvy Is Your Business?”. Let’s see how deep into the casino you really are.

References:

“The Top 20 Reasons Startups Fail.” CB Insights Research, 15 Mar. 2019, www.cbinsights.com/research/startup-failure-reasons-top/.