Let’s get straight to it. 

1. Create 5-6 profiles on each social media network.  

2. Upload a selfie as your profile picture. 

3. Repeat after me: “You have got to be kidding me.

Social media has evolved into a ginormous complexity that is no longer intuitive to manage. This may be the reason why businesses with great potential wait so long to expand their reach. I am here to make things easier for you. Follow these quick steps by tonight to finally start leveraging your social media channels. 

The Real List

1. Literally Set Up Your Accounts

Instagram, Facebook and LinkedIn will do. The network you focus on should depend on your audience. LinkedIn might target clients that come from a professional setting. Facebook reaches a wide range of ages, but mostly those 30 – 49. Instagram is especially popular among 18 – 24 year olds. 

2. Upload Your Logo as a Profile Picture

On Facebook or LinkedIn, you can also upload a cover photo. Good examples would be professional photos of your workplace, staff or most recent product.  

3. Come Up With a Theme

Being consistent increases credibility. Choose 2-3 colors and a font type you plan to use. Come up with similar hashtags to include in every post, or even create your own hashtag like we did for #XyBusinessBoosters and #XyWebSolutions.  

4. Post Square Images and Videos

Apparently, size does matter. Square images and videos have proven to outperform landscape or portrait content in terms of views and engagement. 

5. Create User Generated Content

Do not blatantly advertise what your business offers. Many social media users get defensive when they realize that a post is trying to make money off of them. Instead, content like photo contests, client reviews or sharing a user’s photos have shown to grow an account to 400% within months.